About Us

MacroBaby stands apart from every other baby store in the country thanks to our premium product lines, unique style, and personalized customer service. Located just across from Orlando’s Florida Mall, our flagship store was founded in 2010 by CEO Richard Harary, inspired by the birth of his first child. Driven by a desire to offer a more meaningful and elevated shopping experience than what he found in big-box retailers, Richard envisioned something different—something better.

Through a joint venture that same year, MacroBaby Orlando became the test market for a new concept in baby retail, built around four key goals:

• Creating a memorable and enjoyable shopping experience for parents
• Offering the best and most exclusive baby brands, including high-end lines rarely seen in traditional stores
• Introducing the latest innovations and hard-to-find European products to the Orlando market
• Building the largest baby store in the U.S., with the variety of a superstore and the feel of a boutique

At MacroBaby, our mission goes beyond just selling products—we’re here to guide and support parents every step of the way. Our friendly and highly trained sales associates are passionate about helping you find the perfect items among our 40,000+ baby and maternity products.

We’re proud to be recognized by top industry leaders, including CEOs and National Sales Managers from brands like Nuna, Uppababy, Cybex, Skip Hop, Fisher-Price, and Baby Jogger. Even Channel 9 (Orlando) has highlighted MacroBaby as the go-to expert in baby gear and trends.

In 2018, we introduced Orlando’s first Dolls Maternity inside our store—a whimsical and heartwarming space where children and adults can adopt lifelike reborn dolls with the help of our gentle “nurses.” It quickly became a beloved destination for families seeking something magical.

With our unmatched selection, expert staff, and heartfelt customer service, MacroBaby offers more than just shopping—we create an experience that parents and families will remember.

Thank you for supporting local business!